Tuesday, 11 August 2009

Bing’s The Thing…


Bing’s The Thing…

We’ve become accustomed to ‘googling’ for information and Google has certainly become the first place to look for a general web search, but needless to say this dominance of the search engine market has upset a few people, including of course Microsoft, who would dearly like to get a bigger piece of the action. To that end it has come up with Bing (http://www.bing.com/), a search ‘Experience’ engine rather than a plain old search engine, though we still haven’t figured out what that means yet… Nevertheless, it does look very clean, it’s quick too finding pretty well everything we asked for, without too much clutter and irrelevant hits and without the ads (though they’re to come when the beta test comes to an end). It has some useful features too. These include playable video thumbnails in video searches, image searches are also very well presented with handy info popping up when you mouse-over the thumbwheel, and it’s a good place to go for maps of the UK, which shouldn’t come as a surprise since Microsoft bought out MultiMap a couple of years ago. We have to say that taking on the might of Google is a huge challenge but if anyone has the clout and resources it’s Microsoft and with a reported £60 million launch budget, they’re clearly not messing around, though we’re still not quit sure about ‘binging’ when we want to find something on the web…

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